At ALDI we believe that we exist to offer the best possible value for our customers. This means a relentless focus on offering high quality goods for a low price. We have the ambition to be market leaders on both quality and price, which is no small task.

To deliver this ambition we run a lean and efficient organisation, supported by three core values:

Simplicity, Consistency, Responsibility



We focus on the basics. This creates efficiency, clarity and clear direction within our organisation as well as for our customers.


leads to reliability. We mean what we say. We are consistent in our dealings with people, product, price and all other aspects of our day-to-day professional life.


We do the right thing. We strive to positively impact our people, customers, partners and the environment by adhering to principles such as fairness, honesty and openness.

Wherever there’s an ALDI SÜD location, you’ll find us living out these same principles in our work and our world.